Mothercare Campaign

Welcome Paul!

The Challenge

    • Recipients tolerance level on microsites
    • Familiarity in digital knowledge / environment
    • The effectiveness of refer-a-friend
    • Communications barrier with higher level management

Results

Response Rate (26%)

Completion Rate (43.5%)

Email Opened Rate (25%)

Conversion Rate (56.5%)

The Solutions

    • Cross-use of online & offline channels to touch our target audiences
    • Maximize viral-effect
    • Personalized Electronic Direct Mailer (eDM)
    • Personalized Direct Mailer (DM)
    • Personalized URL Pages (PURL)
    • Refer-a-friend

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