Mothercare Campaign

Pandora Campaign

The Challenge

    • Reaching out to their target audience via conventional medium such as TV, billboard, magazine, roadshow for many years
    • Unable to measure the effectiveness and conversion of current marketing medium
    • Breakthrough current marketing format

Results

Email Open Rate (39%)

Response Rate (33.4%)

Completion Rate (37.2%)

Conversion Rate (1596%)

The Solutions

    • Personalized marketing communications (EDM, SMS, Microsite)
      • Maximum excitement on our "Candy"

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