Mothercare Campaign

Mothercare Campaign

1:1 Loyalty Campaign

"To Create Customer Engagement"

The Challenge

    • Cluttered Database
    • Adaptation to Digital Media
    • Debut on Cross-Media Campaign

Results

Total ROI (108%)

Response Rate (40%)

Completion Rate (37%)

Conversion Rate (10%)

Email Open Rate (50%)

The Solutions

    • Target audiences from different segment via multiple touches through online & offline channels
    • Personalized Electronic Direct Mailer (eDM)
    • Personalized Direct Mailer (DM)
    • Personalized URL Pages (PURL)
    • PDF Voucher

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