Mothercare Campaign

Kotex Local Retailers Contest: Guardian

The Challenge

    • Creating brand awareness via digital media
    • First digital top-spender contest online
    • Refresh current database
    • Capture new data via new media
    • Upload proof-of-purchase

Results

Email Open Rate (37%)

Response Rate (25.5%)

Completion Rate (7%)

EDM & SMS Performance (2%)

QR-Code performance (22%)

The Solutions

    • Maximize the call-to-action to gain higher success rate
    • Optimize online and offline media with Crossmedia strategy
    • Personalized URL Pages
    • Personalized Mobile texting (SMS)
    • Personalized Electronic Mailer (eDM)

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