Mothercare Campaign

Kuala Lumpur Social Media

The Challenge

    • To allow target audience experience crossmedia solution
    • Operate online survey with crossmedia solution
    • Gather feedback from audience right after the event

Results

Response Rate (24%)

Completion Rate (22.7%)

Email opened rate (31%)

The Solutions

    • Personalized Electronic Direct Mailer (eDM)
    • Personalized URL Pages (PURL)
Welcome Paul

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