Mothercare Campaign

Gingersnaps Campaign

The Challenge

    • Capture expected attendance of the event from current customers database

Results

Email Open Rate (40%)

Response Rate (35%)

Completion Rate (30%)

The Solutions

    • Personalized Electronic Direct Mailer (eDM)
      • Personalized Direct Mailer (DM)
        • Personalized URL Pages (PURL)

PREVIOUS PROJECT

NEXT PROJECT