Mothercare Campaign

GHC Personalized Calendar 2013

The Challenge

    • Tolerance level of recipients time spend on microsites
    • Familiarity in digital knowledge / environment
    • The effectiveness of refer-a-friend

Results

Response Rate (35%)

Completion Rate (24%)

Email Opened Rate (47%)

Refer-A-Friend (20%)

The Solutions

    • Maximize excitement on the call-to-action
    • Personalized Electronic Direct Mailer (eDM)
    • Personalized Mobile Messaging (SMS)
    • Personalized URL Pages (PURL)
    • Personalized Calendar (Call-to-action)

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