Mothercare Campaign

Estee Lauder Campaign

The Challenge

    • Recipient response through email
    • Impact of the email "Wow" effect

Results

Email Open Rate (40%)

Response Rate (30%)

Completion Rate (20%)

The Solutions

    • Personalized Electronic Direct Mailer (eDM)
      • Personalized Direct Mailer (DM)
        • Personalized URL Pages (PURL)

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