- • To maximise on ROI
- • To increase loyalty
- • To measure effectiveness on personalize digital media
Total ROI (313%)
Response Rate (43%)
Completion Rate (33%)
Email Open Rate (50%)
- • Personalized Electronic Mailer (eDM)
- • Personalized Mobile Messaging (SMS)
- • Personalized Table Calendar
- • Personalized URL Pages
Analysis and tracking.
Continuously to increase the Response Rate.