Mothercare Campaign

Clinique Campaign

"Clinique Turnaround Concentrate" Campaign

The Challenge

    • To update and collect new database
    • Refer-A-Friend
    • To convert response and redemption rate
    1) 18-25 group
    2) Existing group

Results

Refer-A-Friend Response (20%)

Completion Rate (24%)

New Data Capture (18%)

Email Open Rate (26%)

The Solutions

    • Promote 1:1 Experience Cross-Media
    • Personalize Direct Mailer
    • Personalize Email
    • Personalized URL
    • Refer-A-Friend Personalization
    • Website

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