- • Making an impact, standing afresh.
- • First Integrated B2B campaign.
- • Touching and reaching customers with debut campaign.
Response Rate (43%)
Completion Rate (88%)
Email Open Rate (50%)
- • Maximize the call-to-action to gain higher success rate
- • Personalized Electronic Direct Mailer (eDM)
- • Personalized Direct Mailer (DM)
- • Personalized URL pages (PURL)
- • Armani Chocolate (Call-to-action)
To develop a long term strategies, further strengthening the program.