The Chocolate Campaign

The Chocolate Campaign

Hitting the sweetspot!

The Challenge

    • Making an impact, standing afresh.
    • First Integrated B2B campaign.
    • Touching and reaching customers with debut campaign.

Results

Response Rate (43%)

Completion Rate (88%)

Email Open Rate (50%)

The Solutions

    • Maximize the call-to-action to gain higher success rate
    • Personalized Electronic Direct Mailer (eDM)
    • Personalized Direct Mailer (DM)
    • Personalized URL pages (PURL)
    • Armani Chocolate (Call-to-action)

What´s Next?

To develop a long term strategies, further strengthening the program.

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