Mothercare Campaign

Bio-Essence Campaign

The Challenge

    • Customer update personal information through contest campaign
    • Recipients to scan and upload receipts and photo
    • Target audience: 18-25 group, Malay

Results

Email Open Rate (20%)

Response Rate (17%)

Completion Rate (10%)

The Solutions

    • Personalized Electronic Direct Mailer (eDM)
      • Personalized Direct Mailer (DM)
        • Personalized URL Pages (PURL)

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