Kotex Aeon

The Challenges

  • Creating brand awareness via digital media
  • First digital top-spender contest online
  • Refresh current database
  • Capture new data via new media
  • Upload proof-of-purchase

The Solutions

  • Maximize the call-to-action to gain higher success rate
  • Optimize online and offline media with Crossmedia strategy
  • Personalized URL Pages
  • Personalized Mobile texting (SMS)
  • Personalized Electronic Mailer (eDM)

The Results

  • Email Open Rate (32%)
  • Response Rate (27.2%)
  • Completion Rate (4%)
  • EDM & SMS Performance (2%)
  • QR-Code performance (38%)

Offices

Malaysia

B1-9, Midfields Square West,
Jalan 11/108C Off Lebuhraya Sungai Besi,
57100 Kuala Lumpur, Malaysia

T: +603 7982 2606